15+ years designing systems that help ambitious brands grow.

Multidisciplinary creative with 15+ years across brand, content, and digital. Known for building brands from the ground up — from identity and design systems to campaigns, content, and the teams that deliver them.

Co-founded and ran a fine-dining restaurant through a pandemic shutdown, conceiving and producing a recurring series of chef collaborations and brand partnerships across Singapore and internationally.

Track record of building relationships, crafting compelling pitches, and seeing ambitious ideas through end to end. Curiosity-driven approach to travel, culture, and storytelling.

Currently building AI-native tools and workflows that sit at the intersection of design leadership and systems thinking — designing the score, not just playing the instrument.

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