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Ava the Archetype

Type

BA Graphic Design — Extended Studies

Medium

3D Modelling / Character Design / Product Design

Year

2016

Scope

Concept Art · 3D · Branding · Packaging · Merchandise · Web

All 12 Ava archetype models

The complete 3D model set — 12 Jungian archetype forms

Ava concept sketches on iPad Pro

First concepts — iPad Pro with Apple Pencil

3D modelling in Blender

3D modelling in Blender

Ava — The Innocent

Ava — The Creator

Ava — The Magician

Selected archetype renders — The Innocent, The Creator, The Magician

Packaging design

Packaging design

3D printed prototype in PLA

3D printed prototype — Ava the Magician in PLA material

Website

Zine

Merchandise

About the project

BA final year project — designed and manufactured a custom toy character series
12 versions of Ava as manifestations of the 12 Jungian archetypes
Developed full brand identity — logo, logotype, visual language
3D modelled all 12 characters in Blender; physically 3D printed prototype in PLA
Designed complete packaging system for the toy series
Produced a zine and merchandise range sold via Redbubble
Designed and built the project website end-to-end

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