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Preludio

Role

Founding Partner & Art Director

Industry

Hospitality / Fine Dining

Period

Aug 2018 – Jan 2022

Scope

Brand · Partnerships · Photography · Events

Preludio logomark — minimalist P from sinusoidal waves & crescent

Branding and social media management

Interior photography — Canon EOS 5D Mark III

Business cards — black spot UV on black card

Stationery set

Restaurant presskit

Cinemagraphs

Website

Videography for social media

What I did

Co-founded and launched fine-dining brand from the ground up — strategy, ops, and brand direction
Designed logomark with 3-way interpretation: spring leaf, moon phases, and pen nib — each reflecting a core restaurant philosophy
Led end-to-end brand identity across menus, packaging, signage, stationery, and press kit
Sole content creator — all food, portrait, and interior photography and videography over 3 years
Produced cinemagraphs and social video content; managed all social channels
Conceived and produced chef collaboration dinners with Esora, Esquina, Lerouy, Aji (Macau)
Brokered brand partnerships with DBS Insignia, epicure magazine, Il Borgo del Balsamico, Billecart-Salmon
Built Tough Time Tickets — full e-commerce, campaigns, and partner recruitment during pandemic
Designed and built custom e-commerce website in HTML5, SASS, jQuery on WordPress

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