This project was one of the biggest challenges I ever had in my years as a designer. The client’s brief changed several times over the course of this project and I had to design iteration after iteration of new concepts before finally to the client’s satisfaction.
In the first proposal, the brief was to announce the 30-day challenge coupled with a calendar format to indicate the progress of the challenge.
The client initially seemed okay with the art direction (flat style) and suggested fresher colours, so I updated the concept with a more dynamic layout and brighter colours, retaining the calendar format.
However the client decided at this point that they did not like the art direction, so I came up with a new concept, inspired loosely by game shows.
It wasn’t acceptable still, so I did another fresh new concept, basing the visual layout of a stopwatch to indicate the 30 day challenge.
![](http://natalie.sg/wp-content/uploads/2014/C3DC_D.jpg)
Proposal #3
The client at this point expressed an interest in shiny user interface, but wanted a new layout, so I came up with this.
![c3dc_e-01](http://natalie.sg/wp-content/uploads/2014/C3DC_E-01.jpg)
Proposal #4
Client expressed dislike of the layout, so I tried something else.
![c30dc_f2-01](http://natalie.sg/wp-content/uploads/2014/C30DC_F2-01.jpg)
Proposal #5
And another.
![c3dc_g_01](http://natalie.sg/wp-content/uploads/2014/C3DC_G_01.jpg)
Proposal #6
And another.
![c30dc_h](http://natalie.sg/wp-content/uploads/2014/C30DC_H.jpg)
Proposal #7
And another… which I finally hit the jackpot with.
![c30dc_i2_1](http://natalie.sg/wp-content/uploads/2014/C30DC_I2_1.jpg)
Proposal #8