Hi, I am Natalie, an art director based in Singapore.
I graduated from Nanyang Academy of Fine Arts in 2007 and have worked as a graphic and digital designer in agencies small and large, and in-house across a few F&B groups, expanding my creative portfolio from print and digital work to include content creation via photography and videography. I obtained my Bachelor of Arts (Hons) in Graphic Design in 2016.
Through my years of work experience and familiarity in social media, I can visualise, construct and orchestrate brand identity and presence in this digital age. Although I am first and foremost a trained visual designer, I have taught myself coding and am able to execute front-end development because I understand web semantics, search engine optimisation, user interfaces and user experience. As a digital designer, I am able to realise a creative vision from the initial stages of conceptualisation through prototyping to the live production.
In 2018, I partnered with a Chef to open Preludio, a fine dining restaurant, building the business from ground up in every aspect from guest relations and marketing strategy to business management and operations architecture. The journey was tough but extremely rewarding as Preludio is now a highly acclaimed restaurant.
Outside of my professional work, I’m a creative at heart – constantly in the pursuit of artistic expression through various forms of visual media. I draw and paint actively under my artist pseudonym Nataliette, and have been published and participated in exhibitions worldwide, showing in a solo exhibition “Food & Obsession” in 2009. I taught myself 3-D modelling to create a toy character series Ava the Archetype; I illustrated “Me IRL“, a series of GIFs about the mundanity of daily life; I do all the photography and videography for Preludio; and aspire to be a “stage mum” to my cockatiels @tielmama.
I believe all these personal projects endeavour to highlight and complement my profile as a multi-disciplinary creative. I will never stop learning.