For my Extended Studies module in Graphic Design Bachelor of Arts, I decided to design and manufacture a custom toy called Ava, which would be produced in twelve versions as manifestations of the twelve Jungian archetypes.
![](http://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-All.jpg)
Being a mode of self-representation by demonstrating one’s principal personality type, I intend to manufacture the doll completely colourless, so that her owner can choose to custom the doll with paints in colours of their choice — alluding to the fact humanity is made up of people of all colours.
Branding & Identity
![](https://natalie.sg/wp-content/uploads/2016/Ava-ID-Logo-Sketches.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-ID-Paper-Mockup.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-ID-Logotype-Sketches.jpg)
![](http://natalie.sg/wp-content/uploads/2016/Ava-ID-Logo-Sketch.jpg)
Concept Art
![](http://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-0.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-6.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-5.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-4.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-3.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-2.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Concept-WIP-1.jpg)
3D Modeling
![](http://natalie.sg/wp-content/uploads/2016/Ava-3D-WIP.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-01.Innocent.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-02.Orphan.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-03.Warrior.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-04.Caregiver.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-05.Explorer.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-06.Lover_.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-07.Rebel_.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-08.Creator.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-09.Ruler_.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-10.Magician.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-11.Sage_.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Model-Render-12.Jester.jpg)
3D Prototype
![3D printed prototype of Ava the Magician in PLA material](http://natalie.sg/wp-content/uploads/2016/Ava-3D-Prototype-1.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Prototype-3.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Prototype-2.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-3D-Prototype-4.jpg)
Packaging Design
![Packaging design for Ava](http://natalie.sg/wp-content/uploads/2016/Ava-Packaging.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Packaging-1.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Packaging-2.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Packaging-3.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Packaging-4.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Packaging-5.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Packaging-6.jpg)
Website
Website
Purchase merchandise at Redbubble.
Zine
![](https://natalie.sg/wp-content/uploads/2016/Ava-Zine-Mockup-Outside-Open.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Zine-Mockup-Inside-Open-Flip.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-Zine-Mockup-Inside-Open-Flat.jpg)
Merchandise
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-1.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-2.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-3.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-4.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-5.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-6.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-7.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-8.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-9.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-10.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-11.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-12.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-13.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-14.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-15.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-16.png)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-17.jpg)
![](https://natalie.sg/wp-content/uploads/2016/Ava-the-Magician-Merch-18.jpg)