For my Extended Studies module in Graphic Design Bachelor of Arts, I decided to design and manufacture a custom toy called Ava, which would be produced in twelve versions as manifestations of the twelve Jungian archetypes.
The complete 3D model set of Ava in her 12 archetype forms
Being a mode of self-representation by demonstrating one’s principal personality type, I intend to manufacture the doll completely colourless, so that her owner can choose to custom the doll with paints in colours of their choice — alluding to the fact humanity is made up of people of all colours.
Branding & Identity
Ava brand identity logo sketches
 Concept Art
First concepts of Ava was drawn on iPad Pro with Apple Pencil
3D Modeling
Working on the 3D model of Ava in Blender 3D
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- The Innocent archetype is characterized by a childlike approach to the world. Persons living primarily through this archetype are generally optimistic and believe that if they just try hard enough everything will turn out fine in the end. The dangers for this archetype include indiscriminate trust and the setting of unrealistic or unattainable goals.
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- The Orphan archetype is a transitional figure from innocent acceptance of the world and authority (the Innocent) to active engagement with life’s journey (the Warrior). Orphans are independent and self-reliant and are mistrustful of authority. Because of their inherent distrust in the motives of others, Orphans run the risk of becoming loners, eternal victims, or abusers.
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- The Warrior archetype is concerned with defense of boundaries (physical and psychical) and the achievement of goals. Warriors formulate plans and attempt to achieve them through force or guile, though they rarely betray their own code of honor. The Warrior archetype runs the risk of seeing violence, to others or to oneself, as the answer to all problems.
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- Guiding, teaching, and providing emotional support are the driving impulses of the Caregiver archetype, and with these gifts they foster a sense of community. Caregivers are sometimes tempted into martyrdom or into behaviors that lead them to smother, or ultimately devour, the object(s) of their care and concern.
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- The Explorer (Seeker) archetype is continually on a quest for something new or better. Emerging from a life of figurative or literal confinement, the Explorer goes forth to discover the world and their own inner self. This constant search can, however, lead to a chronic inability to commit and a pattern of overreaching one’s abilities.
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- The Lover archetype expresses egalitarian connection with other persons, activities, or objects. The gift of the Lover archetype is passionate engagement with life and an understanding of the delicate balance between love and death. Lovers must beware of the loss of equality in their connections where they may be seduced or become seducers without regard for the consequences.
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- Tearing down the old to make way for the new is the purview of the Rebel (Destroyer). The need for dramatic change may be personal or take the form of rebellion in the name of creating a better world. Rebels may fall into a pattern of change for changes’ sake which can lead to a meaningless existence.
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- The Creator archetype expresses creativity, growth, and synthesis. Creators remake even mundane activities into “authentic expressions of the self” but need to beware of living in the dream at the cost of everyday life.
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- Rulers enjoy harmony and order and work to ensure that their domain (whether it be personal or public) is in good working order. Rulers are the ultimate organizers of processes and groups and work best when in charge of a creative team. The Ruler may fall into a pattern of abuse by eliminating weak or dissenting voices and thereby become a tyrant.
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- Transformation is the driving force behind the Magician archetype. Magicians see perceive the interconnections of web of life and understand that change can ripple outward from the self. The dangers of this archetype are abuses of personal power through naivete or arrogance.
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- The Sage sees through appearances and illusions to find the truth. The Sage values knowledge for its own sake and uses knowledge and wisdom to help others and not as a means of control. Disillusionment, detachment, and cynicism are dangers for this archetype if they fall into a relativistic mindset.
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- An enlightened return to innocence characterizes the Jester (or Fool). Jesters are curious, wise, and playful, and may “play the clown” for the amusement of others while embedding life lessons in their antics. The Jester is able to play the roles of other archetypes without facing the dangers of those archetypes. The Jester’s inherent irreverence may lead them to indifference or to unnecessarily create chaos in the lives of others.
3D Prototype
3D printed prototype of Ava the Magician in PLA material
Packaging Design
Packaging design for Ava
Website
Website
Purchase merchandise at Redbubble.
