Rakes is a bottle-service club that creates an immersive and sensual experience of opulent decadence and debauchery, showcasing theatrical and exotic performances to heighten senses and pique curiosities.
As the club was in its initial opening stages, an interim website was required before the client could provide more material — namely pictures of the club and party photos. I designed a website with sectional scrolling to fit the minimal content into one easy-to-read scrolling page.
By mirroring the brand’s visual style, I looped an elegant sparkling diamond footage as a backdrop to ignite a sense of indulgence, grandeur and exclusivity. The text in each new section appears with a fragmented effect to infer delicacy and elegance.
A responsive version was essential for the purpose of this website, as the party revellers are quite likely to look up the club’s information while on the go.