natalie.sg

natalie.sg

a design entity based in singapore
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Ava the Archetype

For my Extended Studies module in Graphic Design Bachelor of Arts, I decided to design and manufacture a custom toy called Ava, which would be produced in twelve versions as manifestations of the twelve Jungian archetypes.

Being a mode of self-representation by demonstrating one’s principal personality type, I intend to manufacture the doll completely colourless, so that her owner can choose to custom the doll with paints in colours of their choice — alluding to the fact humanity is made up of people of all colours.

Branding & Identity


Ava brand identity logo sketches

 Concept Art

First concepts of Ava was drawn on iPad Pro with Apple Pencil



3D Modeling

Working on the 3D model of Ava in Blender 3D

 





The complete 3D model set of Ava in her 12 archetype forms

The complete 3D model set of Ava in her 12 archetype forms

3D Prototype

3D printed prototype of Ava the Magician in PLA material

3D printed prototype of Ava the Magician in PLA material


Packaging Design

Packaging design for Ava

Packaging design for Ava



Website

http://natalie.sg/adm/../uploads/2016/Ava-Website.mp4

Website

Purchase merchandise at Redbubble.

Zine


Merchandise







Published by Natalie on Thursday, 22nd September 2016

All Work / Branding / Digital / Print / Starred

3D Modelling · 3D Print · Art Direction · Logo · Packaging · Publication · Responsive · Toy Design · Tshirt · Web Design · Web Development · Website

Some other work:

  • D6 Studio Gallery

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  • The World is a Stage with You (ZIRCA Dec2010)

    All Work / Print / Starred

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  • ZIRCA + REBEL’s 3rd Anniversary

    All Work / Starred

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  • Fleurapy

    All Work / Digital / Starred

    View

  • BBGR

    All Work / Digital / Starred

    View

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    a design entity based in singapore

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