For my Extended Studies module in Graphic Design Bachelor of Arts, I decided to design and manufacture a custom toy called Ava, which would be produced in twelve versions as manifestations of the twelve Jungian archetypes.
Being a mode of self-representation by demonstrating one’s principal personality type, I intend to manufacture the doll completely colourless, so that her owner can choose to custom the doll with paints in colours of their choice — alluding to the fact humanity is made up of people of all colours.
Branding & Identity
Ava brand identity logo sketches
Concept Art
First concepts of Ava was drawn on iPad Pro with Apple Pencil
3D Modeling
Working on the 3D model of Ava in Blender 3D
The complete 3D model set of Ava in her 12 archetype forms
3D Prototype
3D printed prototype of Ava the Magician in PLA material
Packaging Design
Packaging design for Ava
Website
Website
Purchase merchandise at Redbubble.
